Should Businesses Include a Map on their Website?

If you’re looking for a basic map of where your business is located, you might consider including one on your website. This can be especially important for restaurants and retailers, as potential customers will need to know the exact address before booking an appointment or planning a trip there. Although the most basic maps might seem easy to create, it’s important to remember that a good map can help your business stand out and encourage more visitors.

So how do you go about creating a map that will help your business? Here are four tips for designing a map that will help your customers and visitors.

Show the main landmarks

Don’t just show the names of streets or locations. Instead, show important nearby landmarks like hospitals, bus stops, parking garages, and gas stations. This will allow people to easily find your business or restaurant using a map radius tool.

Provide an embedded map

Provide your business address and a map that is embedded into your website. This is especially useful for directing people to your location. Embedding a map directly into a website also allows you to have different maps for each section of your website.

Don’t ever provide a map that is off-site or emailed

Never send guests directions via email or other means of communication. This information would be complicated to recover if you needed to. Instead, provide a map that is viewable on your site. Additionally, many search engines will not include a map on a web page that is not viewable on that page.

Make the map easy to use

Yes, your visitors will have to know where you are. But don’t make the process of learning where your location is overly complex. Keep the directions easy to follow and provide a map that is consistently high quality. Additionally, make sure that you highlight the details in your map and never make the print too small. This way, your visitors can quickly see where you are located.

Put the map on an easily accessible area on your site

The map should be visible and easily accessible on your site. You don’t want to force your visitors to search around to find the map. Ideally, it would be located without having to scroll too far down. Additionally, you don’t want to push potential customers away with a map that is too small. You want it to be visible from the home page or another obvious location on your site.

As you can see, creating a map for your business doesn’t have to be complicated. If you follow the tips above, you should create a map that is accessible and easy to use. Your potential customers will appreciate the extra effort you’ve put into your website, and they’ll likely be more likely to visit.

The goal is to make it easy for them to locate your location and navigate to your storefront. These days, this is no small task. To achieve this, you’ll need a quality map. Your map could be your lifeline to business success. Don’t make it difficult for your visitors to find you. Keep it simple and straightforward. If all goes well, a map on your website will lead you step-by-step to the type of success your business deserves.