Are you running yet another ads campaign that successfully brings users to your website, but something prevents those users from converting? Did you spend hours checking the possible bottlenecks, but there are no problems, and yet you still struggle with making sales? This might mean that you need a new strategy – retargeting. Why? Find out in this article!
What Is Retargeting?
Retargeting is the strategy focusing on those users who saw your adverts, clicked them, entered your website, but decided not to buy your products. It is used to boost conversion rates in situations such as the one from the introduction.
The principles of retargeting are pretty simple – you approach users who haven’t converted by sending them personalized advertisements based on their previous online behavior, purchase intentions, and needs.As a result, this strategy does not seem intrusive to the potential customers, and it effectively reminds them about your products.
How to Conduct Retargeting Effectively?
There are several good practices that will help you prepare the most effective retargeting strategy. What are they in particular? Here’s the list:
- Choose the right timing – Consider when it’s best to schedule your retargeting ads – perhaps there are time windows where customers are more likely to purchase your types of products? Then, make use of them. You should also think about the break between the initial advertisement (which led your target user to your website) and the retargeting one – you don’t want it to be too short because it will feel intrusive.
- Personalize – The more personalized the advert, the more likely it is to work. Create detailed target groups, break up your target personas into sub-personas, and consider what kind of products the user browsed on your website. Send an ad that is based on all that info.
- Don’t overdo it – Some users will simply not convert – that’s the truth. In that case, you need to know when to stop and how often to approach them with your retargeting ads. Otherwise, your whole brand might feel invasive.
What Should You Do Before Implementing a Retargeting Strategy?
Retargeting is great, but first, you need to make sure that it will do the job. For that, you have to analyze your current advertising strategy for potential bottlenecks – if there’s a bigger problem, retargeting will simply not help.
What should you look for in particular?
- Target groups – Perhaps the reason behind low conversion rates is that your target groups are misplaced, and the users whom you approach with your ads are simply uninterested in products like yours.
- Website problems – Sometimes, the reason behind low conversion rates might be problems on the website. Is the shopping process intuitive? Are the users forced to set up an account? Analyze aspects like that because they will discourage the users during the retargeting campaign as well. Check www.amexgiftcard.com/balance.
The Takeaway
With this knowledge of retargeting, you’ll be able to boost your conversion rates in no time. Remember to stick to the best practices, and don’t forget to analyze your website for bottlenecks first – you don’t want to waste your marketing budget.
