Climbing the SEO ranking is not an easy job. You must use every tool and opportunity at your disposal to make it happen. You can’t avoid it because it’s good for your brand. However, there are various ways to rise above other organizations and including transcription services in your strategy is one of them. There are only a few website links that will fit on the first pages after a search, and you should strive to be one of them. Marketing videos are here to stay; it’s time you adjust your SEO strategies. Since a huge percentage of your audience is consuming video content, transcription is a must. Videos will not be successful in optimizing your website for search; you need transcribed texts with the right keywords. Here is why transcripts are best when it comes to SEO.
1. Increases Site Traffic
Traffic and SEO ranking go hand in hand; the more people consume your content, the more searches you will get online. Transcribed content appeals to a broader audience; you will get more clicks on your landing pages. When more people are visiting your website and becoming familiar with your services, the ranking will happen. Very few people go beyond the first page on Google. When they don’t get the results, they want they rephrase the question. That is why it’s essential to be at least among the top ten ranks on the search engine. It’s hard to click and share a video or audio, but the text is easily sharable. When you transcribe, you make it easy for your audience to take the next step and share with their friends and other networks. This visibility will increase site traffic and eventually carry you a few points on the SEO ranking.
2. Search Engine Indexation
You can post the transcribed text on your website like bogs giving a chance to the search engines to index them. You can’t achieve the same effect using audio or video content. When Google crawls your content, it’s looking for specific words or indicators that show your content is helpful to the searchers. When you are making videos or audios endure you include keywords. When your content is transcribed, you will have all the necessary keywords on your website, making it easy for the search engine to index you. If search engines start seeing you as an authority in your niche, you will start getting ranked very highly. Instead of using only videos and audio, start including readable documents as well. Plus, audios and videos are not ideal for every situation; putting a transcript alongside them ensures your message is delivered to the customer.
3. Different Ways Of Delivering Content
Transcribing gives you various ways of delivering messages. It improves content consumption which is an excellent thing if you are trying to optimize your business for search engines. Customers will have options; those who prefer video, audio, or text content will have something on your website. The more people you reach the better ranking your business will have. When you use GoTranscript services, you can generate text formats for all the marketing videos and audios in your collection. You will have accurate, simple and easily digestible content for the readers. That will be an advantage over your competitors who are not transcribing their content. Your website would have more content to be optimized. Transcribed video and audio is easy to format into a traditional blog post. Your target should be to reach as many people as possible.
4. Supports Multiple Languages
Text content is easy to translate into multiple languages. You will communicate better with non-native speakers and your overseas prospects. Most foreigners learn how to read the English language before they start listening and speaking. Even if you don’t translate the text to text, some foreigners can read English with ease. You will dramatically increase your audience when you start using transcripts. People can translate it and read what you are offering. When they learn what your business is about, they will know what to search on the engines. It’s possible to enable multiple languages in audio or video content, but that is not practical all the time. Transcription is the best long term solution that can boost your content across borders.
Transcription should be part of your SEO strategy if you want a real shot at increasing your ranking. Find reliable transcriptionists who understand your needs. They will deliver the best transcriptions with the right keywords. You will notice a significant difference compared to before.