Deciding to make a real estate investment in Italy — a benchmark for those seeking long-term peace of mind in terms of ROI — means dealing with a decidedly complex scenario.
The Italian property market is, in fact, rich in nuances and differences. Each region has its own specific characteristics.
Among the various options worth considering, Tuscany undoubtedly stands out. In recent times, the region has been posting very interesting figures, thanks also to growing interest from prospective buyers coming from beyond Italy’s borders, many of whom are aiming to secure properties with the intention of leaving something tangible to their children.
The case of international interest
Tuscany is not just any territory. It is a region characterized by gentle hills, coastal areas with stunning and often unspoiled landscapes and an artistic heritage admired worldwide.
From internationally renowned museums to small villages where time seems suspended and life follows a human-scale rhythm, there are countless settings where a unique sense of charm can be felt.
It is therefore no surprise that Tuscany is among the areas of Italy with the highest level of demand from prospective property owners coming from abroad.
This is a highly discerning audience, seeking quality from the outset and browsing listings of houses for sale Tuscany published on highly specialized portals, where only vetted agencies operating locally are allowed to advertise.
The preferences of those aspiring to become property owners in Italy — and arriving from all over the world — have focused in particular on Lunigiana, an area marked by the presence of numerous sites of historical significance, which have also entered the collective imagination thanks to the pilgrims who have walked the Via Francigena for millennia.
To grasp Tuscany’s central role among those wishing to invest in Italian real estate, it is enough to note that Lunigiana ranks fourth among the most sought-after areas overall.
Higher positions in the ranking are occupied by locations that have been well established for decades, starting with Lake Como.
The situation of house prices in Tuscany
According to data released by the research department of one of Italy’s leading real estate listing portals, Tuscany left 2025 behind with a clear increase in house prices.
The most significant rise was recorded in Florence, with +7.5%. Lucca ranks second with growth of 5.5%, followed by Prato, where prices increased by around 5%.
Property transactions are also increasing
Tuscany represents a particularly interesting case among Italian regions from a real estate perspective, also due to the rise in transactions, which increased by more than 14% between 2024 and 2025.
These figures place the region in second position nationwide in terms of residential transaction volumes.
Where do prospective buyers come from?
Prospective buyers searching for property in Tuscany are mainly from the United States — accounting for over 23% of requests according to data from a leading international property portal — as well as from the United Kingdom and Germany.
Interest in Lunigiana focuses especially on properties priced below €100,000. As for specific housing features, a clear preference emerges for properties with two or three bedrooms.
In general, buyers tend to favor homes that do not require major renovation work. Strong emphasis is also placed on solutions characterized by good energy efficiency, particularly among younger buyers, who are especially sensitive to sustainability issues.
