In the 21st Century, marketing tactics have transformed drastically. Thanks to the internet, we live in a global village. Everything is available online for people around the world. We call this phenomena e-commerce which revolves around online shopping. Through e-commerce, one gets each specification about a product. To deliver these products, companies utilize custom Cosmetic Boxes packaging solutions. The boxes showcase the product gracefully. And provide coverage to it during lengthy shipping procedures.
Primarily, the packaging assembles to shield the product from any shipping hazards. Secondly, the packages help the business maintain a record of production. But the essential purpose of it is marketing. In the beauty industry, creatively designed quality packages are just as crucial as the product itself. After shipping, different YouTubers receive these boxes. These beauty gurus promote merchandise through live unboxing. And the first thing they assess and appreciate is the packaging of the product.
Charms of Custom Product Boxes
Packaging is the first thing a customer sees when they pick the product. Therefore, its sturdiness and outlook are crucial. For this purpose, Custom Product Boxes are the best choice. With a custom box, one can attractively showcase their product. And design it according to a theme while ensuring maximum endurance against shocks.
In the beauty community, PR Boxes brandish the creativity of a makeup line. High-end brands facilitate their customers by designing boxes with the recipient’s name. Moreover, People display Unique packaging on their vanities for decorating makeup studios.
Packaging Options
The nature of the product determines the type of packaging you need. People have all kinds of products to package. For instance, there are hardware devices, books, makeup, clothes, and even mails. Based on product, companies opt for custom product boxes that are compatible with their product. And maintain the product’s freshness and durability. These packaging options include:
- Cardboard Custom Boxes
- Mailer Boxes
- Cosmetic boxes
- Custom Gift Boxes
The following are examples of eCommerce packages:
Cardboard Custom Boxes
Cardboard Custom boxes are a commonly packaging solution. The Cardboard comprises thick paper stocks. They make small containers, product boxes and even act as a support to note pads. Overall, the use of cardboard material is vast as it is easily accessible. Moreover, it is very lightweight, which keeps the product manageable.
Additionally, Cardboard is eco-friendly. Under the green initiative, multiple companies are opting for eco-friendly cardboard boxing solutions. The cardboard boxes can be used again and recycled easily. For sensitive products, cardboard boxes layered with bubble wrap provide resistance to shocks.
A lengthy procedure puts together cardboard boxes. First comes the tree pulp extraction step. Then the pulp becomes Kraft paper. The Kraft paper is fed, flattened, and shaped into a box. The shape of the package depends upon the instructions of the customer. The standard form is called case-code. Once completed, companies receive the box order and design it with different machines.
Mailer Boxes: An exceptional packaging is a need of every business. The number of sales is directly proportional to the popularity of packaging. Consequently, companies are concentrating on their packaging game so that they receive maximum customers.
To achieve this, companies now use Mailer boxes to store products. Mailer Boxes are suitable for e-commerce where customers have product subscriptions. These boxes can take any color, shape, style, or outlook. All one needs to do is think of a creative design to go on it. With a few simple mechanical steps, the mailer box companies get it done.
A mailer box contains the logo or emblem of the company. The boxes can be corrugated or Cardboard. Depending upon your need, you can pick the one compatible with your product. For long shipping, a sturdy mailer box is essential. Secondly, the Mailer Boxes can be the same size as your product. Same size boxes are known to be aesthetically pleasing.
Additionally, the companies can add the tagline and contact info on Mailer boxes. As a result, the promotion of the brand takes place. Lastly, the Mailer Boxes are recyclable and reduce carbon footprints. Nowadays, the use of Mailer Boxes has increased as companies are sharing their green awareness manifestos.
Cosmetic Boxes: With the expansion of the beauty industry, numerous Cosmetic boxes are available in the market. The brands are investing in their packaging game to attract an audience. Also, makeup is becoming gender-neutral by the day. For that, brands are using packaging to promote changing trends in fashion. Moreover, the cosmetic industry is no longer limited to makeup. Brands are launching skincare lines to expand merchandise. And with their new products, they are coming with eye-catching packaging to increase sales. Therefore, each product has its box design.
For instance, lip gloss has different Cosmetic boxes depending on its type. Shimmery glosses have glittery boxes dyed in their shade. For matte lipsticks, a matte or satin finish cosmetic box is suitable.
Another makeup product includes eyeshadows. The cosmetic box of eyeshadow has a pair of beautiful eyes on it, indicating the type of product. For blushes, fruit-shaped packages are popular. Hence, companies are utilizing the Cosmetic boxes to represent products and brands in every way.
Custom Gift Boxes: Gifts are essential to everyone. They’re a symbol of love, friendship, and celebration. For showcasing the gesture, people use beautiful custom boxes.
The Custom Gift Boxes are made with solid material to protect the gift. Secondly, they’re given shapes depending upon the occasion. For instance, on Valentine’s Day, heart-shaped gift boxes are a popular choice. On Christmas, boxes with a red or green theme are popular. At weddings, gifts are kept in golden and silver gift boxes indicating celebration. In case of a formal event, a box with a satin finish and silk ribbons looks elegant. Hence, the gift boxes can take shape, color, and size.
Above all, 3D gift boxes are becoming a popular choice today. For instance, People enjoy gift boxes with 3D butterflies and fabric flowers.
Guide to Creating Custom Box Packaging Experience
For creating a memorable unboxing experience, few things are essential. Firstly, the packaging should safeguard the product. And shield it from any shock. Secondly, It should complement the product. The theme of the product needs to reflect in the packaging. Lastly, it is crucial to input the brand’s name on packaging.
Packaging: Packaging begins with the selection of a durable case for your item. A quality box is a must. Try picking an eco-friendly option to keep up with the environmental trends. You can either select Cardboard or a corrugated box.
Once done picking, shape it according to your product. Study your product. And brainstorm on themes for designing the package. Choose eligible & stylish fonts for product description. Shade the box in attractive colors.
Bubble Wraps and Silk Sheets
Precaution is a good habit. To protect your product, you need bubble wrap. But first, wrap the product with a silk cloth. The silk makes the product luxurious. Once done, wrap bubble wrap around the product. And place it carefully inside the box.
Business Guide
Lastly, it is wise to create a business guide for the box. In the guidebook, give a short description of your business. And a list of other products you manufacture. Also, insert the “how to use” section for the ordered product. And attach a “Thank You for Your Purchase” note to it. The gesture will make your customer feel special.
Good unboxing experiences lead to new clients. Therefore, you must keep your packaging game strong. For that, you can collaborate with reliable printing and packaging companies such as OBT Packaging. And benefits from their excellent services and products. Such companies go a long way to facilitate you. Above all, they help you in creating memorable unboxing experiences.
