Digital Marketing is a vast field that you cannot go into blindly without any direction. Every business is taking its marketing strategies online and trying to reach a global audience. So if you want to show your marketing skills and expertise, you need a digital marketing certificate. It is always best to opt for digital marketing courses that train you in digital advertising, content marketing, campaign strategizing, and email marketing.
There are plenty of options online for anyone looking to get a digital marketing degree. An excellent digital marketing Bootcamp will be the one that trains you in all forms of digital marketing, from SEO to Google Analytics. A certification is only worth it when it makes you a digital marketing expert. So while you will find a lot of courses online at various price ranges, choose the one that will teach you all the ins and outs of digital marketing.
This article will show you everything you need to look for in a digital marketing Bootcamp online.
What should a Digital Marketing Bootcamp teach you?
Doing a digital marketing certificate course should be just as beneficial to you as getting a digital marketing degree. Because as a digital marketing professional, you will be expected to know how to creatively run ads, manage social media platforms, and optimize your content for search engines.
So the ideal certification for a digital marketing specialist would be the one that includes all the following topics in its course curriculum:
1. Marketing strategy
An excellent digital marketing manager is also a great strategist. Any good digital marketing course should first teach you marketing strategy and planning. These are the foundations on which you will build a stable career in digital marketing. Learning how to apply the right digital marketing strategy to solve various problems is a skill many organizations value in their marketers.
2. Analytics and Reporting
Data will tell you whether your marketing strategy is working, so the digital marketing degree you choose should train you in collecting, analyzing, and interpreting data. When you understand why a particular piece of content or ad works, you will learn to plan every campaign according to the data and ensure it reaches its fullest potential.
3. Content marketing
Content is an excellent way of engaging people with your brand online and getting traffic to your website. That traffic will eventually turn into loyal customers and further help you generate leads for the business. In content marketing, you learn to not only create content that the audience will love but also market it in such a way that it will reach your target audience.
4. Search Engine Optimization (SEO)
SEO and content marketing go hand in hand. Search engine optimization is the only way to generate organic traffic for the content you publish online. Therefore, every student in a digital marketing institute should know how to organically optimize their content with proper keyword research so that the right audience can find the content and the brand.
5. Search Engine Marketing (SEM)
Creating ads for search engines is also a critical stage in digital marketing. A lot of professionals learn SEM in their digital marketing internship period. This is when you learn ads targeting for Google, YouTube, and other search engines. These ads are the ads that pop up on search engines when a user is searching for content.
6. Social Media Marketing
The best way to get quick customer engagement is to market your products and services on social media platforms. A considerable number of the global population uses social media, and more than 50% of those people prefer to shop directly from a social media platform. So marketing your products on social media not only brings customers to your website, but they might even go through with the purchase directly from the platform.
7. Email Marketing
Email marketing is the oldest form of digital marketing, and it remains relevant after all these years and technological advancements because it indicates customer loyalty. So learning to write engaging emails and creating a good email marketing campaign must be a skill covered in your digital marketing Bootcamp.
Best Digital Marketing Bootcamps in the US
While there are plenty of Bootcamps that offer digital marketing training, choosing the one that’s right for you might not be easy. It’s always better to have a side-by-side comparison of various courses and what unique factor each of them offer.
Here are the top 5 digital marketing Bootcamps to choose from:
1. Purdue Digital Marketing Bootcamp
The digital marketing training offered by Purdue University is in association with Simplilearn. It is an online course with self-paced learning.
Highlights of the course:
- Get a Meta associate voucher worth $99
- Job assistance and career mentoring
- Hands-on training with projects
2. Thinkful Digital Marketing Bootcamp
With Thinkful, you can study online and gain expertise from industry experts worldwide.
Highlights of the course:
- Flexible payment options
- 3 months course
- Work with brands like Google and IBM
3. Harvard University Digital Marketing strategy
This course teaches you the perfect digital marketing strategy to build a successful career for yourself.
Highlights of the course:
- Instructor-let online classes
- In-person training is also available
- In-person training only for 5 days
4. BrainStation Digital Marketing Course
Professionals already in a digital marketing career who want to accelerate their career in the industry can opt for the BrainStation course.
Highlights of the course:
- Live classroom training
- Part-time classes available
- Industry experts as trainers
5. Udacity Digital Marketing
This course will train you on the latest digital marketing tools and strategies and make you a skilled digital marketer.
Highlights of the course:
- 10hrs/week training for 3 months
- Freshers can join
- Learn marketing fundamentals
Benefits of doing a Digital Marketing course
If upskilling yourself in this marketing field is not enough reason for you to train in digital marketing services, then let us list out the other benefits of digital marketing certification:
1. Networking
Being a digital marketing professional isn’t enough. You need to have the right kind of connections to succeed in this field. So when you do a digital marketing course, you can connect with others in the area and expand your network right from the start. Digital marketing Bootcamps associated with reputed institutions also accept you into their Alumni network.
2. Career services
A huge reason for taking certification courses from good institutions is that they offer career services to freshers and employed individuals. After you get your digital marketing certificate, you can join the job assistance program to get a good placement in a digital marketing job.
3. Structured learning
Joining a digital marketing Bootcamp is better than getting a master’s degree from an offline university because, in an online certification course, you will find all the relevant topics being taught to you in a properly structured manner. In addition, it is easier to grasp because you can always go back to the learning material at any point in time and get the same explanation.
Types of Digital Marketing jobs
Digital marketing is a very in-demand career, and as more users start buying from the internet, digital marketing jobs will create more opportunities.
Here are the top career opportunities for people with a digital marketing degree:
- Content Manager
- VR Developer & Editor
- Social Media Specialist
- Product Marketing Specialist
- SEO Specialist
- Content Strategist
- VR Developer
- UX Designer
- Email Marketing Specialist
- Digital Marketing Manager
- AI Specialist
What is the average Digital Marketing salary?
According to the job title and description, the salary of a digital marketing specialist will differ. However, the average salary of a digital marketing manager is $120K in the US.
If you are interested in starting a digital marketing career, you must apply for a digital marketing Bootcamp online. As long as you choose a digital marketing course that trains you properly to become a digital marketing professional, you will be on the right track.
An excellent digital marketing course should include the following subjects in its curriculum:
- Marketing strategy
- Analytics and Reporting
- Content marketing
- SEO
- SEM
- SMM
- Email marketing
Once you have completed the training and gained your certification, you will get plenty of digital marketing jobs in this field. If you are a fresher, you can start with a digital marketing internship and climb the career ladder.
