If you are new to the world of influencer marketing, you might feel overwhelmed by all the social media channels out there. There are many new apps popping up in this digitalized age, where people spend more time looking at screens than ever before. Don’t worry! We will be looking at the top platforms for influencer-marketing and how they can be best used. If it’s an Instagram KOL or a TikTok micro influencer, you’ll find them on whatever platform you want.
It’s easy to see why Instagram has been so popular with brands for influencer marketing campaigns. Instagram is the most widely used social media channel by influencers. This is due to its high-quality visual content. Instagram Shopping has made it a huge success for ecommerce.
You’ll find Instagram influencers across a range of categories like fashion, beauty, lifestyle and fitness. Instagram has many different channels you can use to promote your brand and for influencers. Let’s take an in-depth look at one type of influencer who uses Instagram to promote some of the popular media channels.
Heepsy allows you to find Instagram influencers
So when you’re ready to start an Instagram campaign with influencers, the first step is to find influencers that align with your brand values. Heepsy makes it easy to search with dedicated filters that make the process faster. This is how you search for Instagram. Select ‘Instagram’ from the top menu.
YouTube
YouTube is all about video content when we consider it a platform for the influencer market. You’ll be rewarded for your effort.
You’ll also find that YouTube users are drawn from a variety of different backgrounds, some very similar to Instagram but some quite distinct. YouTube is extremely popular for influencer-marketing because of the detail and variety of content that can easily be posted. Many influencers create videos to show how they use the product. These videos can include a tutorial or unboxing and a complete review.
YouTube’s gaming category is home to some of the most prominent YouTube influencers. This is in contrast to other channels such as Instagram. Gamers are able to become a community and share their opinions with other gamers. PewDiePie is YouTube’s top influencer. He has created many sponsored videos using technology products for gaming.
Due to his controversial content and use of non-family friendly language, there was much controversy surrounding this particular influencer. He remains the top YouTube influencer, with an enormous base of loyal fans. You might be surprised to discover that an influencer is not right for your brand, even though they may not be the best fit.
Heepsy allows you to find YouTube influencers
Heepsy allows you to search for YouTube influencers in a way that is as efficient as Instagram. You can instead choose “YouTube”, as shown below.
TikTok
In recent years, this platform has quickly become the most popular app. TikTok allows users short videos of 15 seconds, and also lets them add music or effects. This platform is more natural and authentic and encourages users creativity. This is why influencer marketing seems to have worked well.
There is something for everyone, so influencers are from all walks of life. TikTok’s algorithm changes the for you page to make sure users see videos that align with their interests. The foodies have been making the most of the app by posting many different types of content. You will most often see a step-by -step recipe or baking tutorial.
TikTok has been a very popular app and influencer marketing platforms have recently been added to their search engines. Stay tuned and you’ll soon be able to use Heepsy to search for TikTok creators!
While you might not hear as much discussion about Twitter influencers than others, this doesn’t mean you shouldn’t include them in your influencer marketing campaign. We’ve already discussed that followers of influencers tend to be loyal across all social media platforms. You might be able to follow influencers on Instagram if you have previously worked with them.
Twitter is popular with a different crowd than others, especially with Gen Z and millennials. Twitter might be right for you, depending on the target audience of your brand and campaign objectives.
Heepsy has made it easy to locate Twitter influencers. The first step is to search for an influencer using the YouTube and Instagram methods. Next, you will need to select the Contact filter and choose “Twitter”.
Conclusion
Let’s sum it up. While we believe that influencer marketing is the best way to increase your marketing strategy in 2018, you need to do your research and determine which social media channel works best for your needs. You can achieve your goals in 2021 by using social media influencers for your next marketing campaign.. We recommend Heepsy, which helps you find influencers who match your brand perfectly.
