Tick! Tick! Tick! 3 seconds …
That’s all you have to do to get the attention of someone reading your email. And if it fails, say goodbye to the time and effort spent composing the message. Because the message is gone. It is in the same folder as all spam and unwanted junk mail. You can remove it as soon as your readers finish drinking their morning coffee …
Did you know that email reading behavior is changing in response to huge amounts of spam? How can you guess? Yeah-The span of attention of email readers is even shorter! Needless to say, it’s important to get the most out of your referrals through the subject line of your email.
DoubleClick.com is a powerhouse in email marketing. They conduct a huge amount of research on user behavior and email. Some of what they have discovered may shock you! But did they find that the second biggest motivation for opening an email was the subject of the email? (The first is the “from” line Email subject lines.)
The subject of the email has been shortened to about 40 characters, so it takes about 3 seconds to paste the message. At this point, you need to provide the reader with enough information to “rip” the message and start reading.
But how can I do this? What type of email subject has been proven to be successful? Here are my top 3 …
1. The subject of the email offering the offer to the reader
In a fast-paced world of direct marketing, you always need to: Lead with the best offer! No matter what your offer is, you want to offer your readers your biggest discounts and biggest ideas in advance! This will get their attention immediately. It’s even better if your offer happens to be time-sensitive, as it infiltrates a psychological motivation known as “urgency.”
The following is an example of an email subject in this category.
John Steele’s Powerful Marketing Psychology Tactics Get 50% Off Only Today!
When you get my marketing tactics today-you get these too!
2. The subject of the email that describes the benefits
Features tell us, special sale! Let’s face it-no one cares how many screws there are on the bookshelf. All they care about is how many books they can put on the bookshelf. The advantage is that it always creates a strong email subject. This is to tell the reader what you will get when you open the message. This is powerful because prospects can imagine the need for a product or service. Here are some email subjects that show the benefits:
Ignite your interests in marketing psychology
Understanding Marketing Psychology will enrich you!
3. The subject of the email that arouses curiosity
This is my personal favorite. Because it’s one of the greatest psychological motivations of all! Everyone is interested in the fact that there is. It’s the way we learn and understand the world around us. But sometimes our curiosity can get the most out of us-make us want to know more! And this is a weakness you can use against them …
Some of the best email subjects captivate readers by inspiring curiosity. Here are some examples of the curious email subjects I’ve used:
11 marketing tactics for prospects to beg for purchases from you!
Marketing secrets that experts refuse to share with you …
How to make a wad of cash using marketing psychology …