The importance of a website is well acknowledged these days for large companies, small business owners, as a professional portfolio or to share personal interests as a blog. One can invest much time and effort to create a great looking website consisting of original content. But the goal of a website is to share information with others, therefore if can be disappointing when your traffic volume remains low despite consistent approach.
Here are some simple, yet effective ways to boost the traffic to a website. Best results will be experienced when these strategies are implemented in unison.
Use social media
Utilising social media platforms is a free way to share knowledge and expertise, add credibility to a personal brand or business. When implementing a social media strategy, it is important to engage with others through authentic interactions. Be personal, authentic and share engaging and appealing content. By building a genuine community through video and photo sharing it is more likely to lead to greater referral traffic from social media platforms to your website.
Many small business owners or individuals may not feel comfortable sharing video content. Other option is to join groups within your niche, post valuable content and refer to your website or other social media channels to learn or read more.
On Page SEO
SEO stands for search engine optimisation and signifies a range of strategies that can be implemented in order to improve site ranking and visibility through search engines. On page SEO refers to the actions on a site which can affect this ranking. When developing a website consider including keywords in your content, ensure internal linking from one page to another. It is important to write high quality content together with images to complement the text. When publishing content put time into things such as meta descriptions and title tags to optimise your content.
Off Page SEO
Off page SEO is also known as link building. This acts as a referral from another site to your site. This can take the form of guest posting on news sites, blogs, industry niche sites, forums and social media. The single most important thing to remember is that it must be high quality and add value.
Larger businesses can employ an SEO team but a small enterprise or individual can gain the same benefits from a link building service. An experienced agency will have a network of sites and blogs on hand and can reach out on your behalf and create opportunities for you to feature on their site through guest posts and collaborations which can result in a referral or link back to your website, thus increasing your traffic.
Email marketing
Through social media followers or visitors to your website you can create an email list. You know that these people have already shown an initial interest in you, your product or service and therefore are more likely to react positivity to email marketing and increase the number of clicks to a site.
Through regular newsletters you can share with your audience when new products are released, when you publish new blog posts or videos. You can share discount codes and announcements.
