Today, the way people grow businesses has drastically evolved. For small businesses and startups, it’s vital to get your products and offers in front of as many people as you can. advertising companies in qatar Amazon presents a highly competitive market in the eCommerce space, but it remains one of the best ways to get your product in front of a global audience.
The platform estimates that it has an average of 206 million monthly visitors to the website, giving you a glimpse into the customer potential available on Amazon. What’s more, according to Amazon’s 2021 Consumer Behavior Report, 56% of consumers visit the Amazon website daily or at least a couple of times during a week. Many business owners turn to experts from an Amazon advertising agency to make the most of this audience and scale their brand quickly. Keep reading to decide if Amazon advertising is suitable for your online marketing strategy, how to increase the success of your ads during set up, and how an Amazon agency may benefit you.
6 Amazon Advertising Options to Promote a Small Business
Advertising is a significant part of Amazon’s business model. Their PPC (pay-per-click) model helps sellers promote their products in various ways. Below we outline the six primary methods small businesses advertise on Amazon.
Sponsored Product ads usually appear on search results and product detail pages inside Amazon. As with most Amazon advertising, businesses only pay when someone clicks the ad. Sponsored products aim to direct the user to your product listing where your offer appears. When using Sponsored Product ads, you have the chance to get your product to the top of search results, above your competitors and directly in front of potential buyers. In this way, this advertising option can increase product visibility and help you promote new offers. It may even benefit seasonal goods that don’t typically produce consistent annual sales.
Sponsored Product ads are suitable for sellers, vendors and kindle authors.
Sponsored Brands help drive sales directly on Amazon while also increasing brand awareness. These ads appear on search results and can link to an Amazon product listing or your store’s landing page. According to Amazon, businesses that used the image format for this feature reported a 57.8% increase in their conversion rate.
Sponsored Brands are suitable for sellers and vendors.
Sponsored Display ads appear on Amazon, apps, third-party sites and websites operated by Amazon. This style of advertisement directs users to your product page. Small businesses that use Sponsored Display ads can reach audiences on and off Amazon. This option is ideal for getting your products in front of your ideal customer, whether they are on Amazon or not.
Sponsored Display is suitable for vendors, sellers and agencies.
Amazon stores are a free way to advertise your brand and increase shopper engagement. Setting up a storefront on Amazon is an excellent tool allowing customers to browse your products and learn about your business in one location. It represents a unique destination to showcase your different offers and direct users to multiple pages.
Amazon stores are suitable for sellers, vendors and agencies.
If you don’t have tangible products, the following options may suit your advertising strategy better.
Amazon video ads appear on Amazon devices, like Fire TV and Amazon sites, such as IMDb. Video content can enhance the performance of your ad and, in this case, it can extend campaign possibilities from TV to digital. A video ad can direct users to a product page on Amazon, your website or a third-party website. While the previous options used a PPC model, the cost of Amazon video advertisements varies depending on the placement and format you choose.
Similar to video format, display ads represent image ads placed on Amazon, Amazon-managed products and third-party sites. Small businesses choose this advertising option to engage with customers on and off Amazon’s website. You can direct potential buyers to a product listing, an Amazon store, or an external website. Display ads use a CPM (cost-per-thousand impressions) model; therefore, the prices vary.
4 Tips for Setting Up a Successful Amazon Advertising Campaign
There are various types of Amazon advertisements to choose between. Your business may decide to use multiple formats to promote a product; however, it’s essential to set up your ad correctly so it is optimised to perform well in Amazon’s competitive market. Businesses can tailor an ad to specific keywords, change the campaign duration and set a daily budget. The following section highlights the most important steps of setting up a successful Amazon advertising campaign.
Determine a Budget
When it comes to PPC ads, you only pay when someone clicks on your ad. However, costs can quickly accumulate if you’re not careful. Small businesses that need to invest their capital wisely should set a monthly and daily budget for their campaign. This will help manage the ad spend and ensure it is a viable investment for your business goals.
One of the most critical aspects of any marketing strategy is Amazon keyword research and optimisation. It’s critical to do relevant keyword research to identify what search terms your ideal customer is using to find your product. If you target the wrong keywords, your ads may end up in front of the wrong customers who have no intention of purchasing from you. Alternatively, targeting keywords with a very low demand could result in no sales, while choosing highly competitive terms increases ad spend but doesn’t guarantee results due to the fierce competition. Once you have found appropriate keywords to target, optimise your ads to include these naturally within the text.
Your ad will feature minimal text, so getting the copyright is vital. It must be concise, engaging and follow Amazon’s rules. Additionally, ensure you have optimised your content for mobile viewers, as the ad will appear differently on handheld devices.
Consult an Expert
Small businesses need to think carefully about where to spend their budget and make smart investments that generate good ROIs. Investing in an Amazon marketing agency offers a unique opportunity for developing brands to grow their Amazon store quickly with the help of experts. Using their expertise and specialist SEO software, an Amazon agency can help you manage your budget and find appropriate keywords with a suitable demand.
As there are so many variables, having a professional manage Amazon PPC could save money that you may otherwise spend on poorly set up campaigns or targeting keywords that won’t produce sales. If you don’t have access to keyword tools or lack advertising experience, an agency can offer its expertise to scale your brand.
Growing a small company can present many challenges, and deciding what to invest in brings considerations all of its own. This article has highlighted the main advertising methods on Amazon to promote small businesses. If you’re not confident in managing your advertising strategy, investing in an Amazon advertising agency may be right for you. As competition is still growing, it’s essential to get your advertising right to reach the global market.