TECH

How do Podcasts help in the Growth of Your YouTube Channel?

Podcasts are digital audio files that are available to download via the Internet. They usually come by way of collection where the new subscribers can enjoy the audio at their convenience. Podcasts are generally accessible through services like Spotify, iTunes, and SoundCloud, and their popularity has increased exponentially in recent years.

Brands can use podcasts to talk about important issues relevant to their field, discuss future trends, or even feature interviews with key celebrities. These podcasts can be a great way to engage listeners and provide them with the opportunity to know more about the brand’s history and its position on a variety of topics.

The rising popularity of YouTube podcasts

While YouTube is a platform for video and isn’t designed to be used for podcasting, an increasing number of creators have proven that it is an ideal platform to host podcasts on and aid in the growth of your business and help you grow your YouTube subscribers. Another way to get more engagement is to buy YouTube subscribers service from a trusted website.

Being the second largest search engine on the planet, second only to Google, YouTube attracts billions of users. Presently 47% of the world’s audio streaming and listening occurs on YouTube. One study showed 43% of users used YouTube for podcasts during 2018. This places YouTube over Apple Podcasts (34 percent) and Spotify (23 percent).

Creators today realize they can profit from YouTube’s recommendations algorithm by diversifying the content they create to reach audiences across different platforms. It’s a huge benefit to other podcasting platforms, so you will gain the most YouTube views and build an engaged audience of genuine YouTube subscribers.

In addition, the fact YouTube was purchased in 2006 by Google at the end of 2006 for $1.6 billion implies that you’ll also gain from the search engine optimization process and be able to appeal to a wider audience than is possible if you only uploaded your content through a podcasting platform.

Why do podcasts need to be uploaded to YouTube?

There are numerous advantages when you upload your podcasts on YouTube, which will boost the growth of your business and help you get more YouTube subscribers. They include:

Access to a larger public

The majority of podcasting platforms are geared towards users who belong to podcast directories. They aren’t able to reach an even larger audience. Because YouTube is the second most popular search engine on the planet today and has a huge audience, you’ll be able to reach an even larger audience than you could be using a traditional podcasting platform. YouTube provides YouTube subscribers the chance to share their content with friends on social networking platforms, thereby increasing the reach of your videos further.

User-friendly

YouTube is a platform that is user-friendly for creators and YouTube subscribers. The platform is accessible with mobile devices to stream content that is interesting to them. With nearly everyone owning smartphones in the present, This gives a huge chance to connect with consumers via the medium they like to use.

Way to engage with your audience

Podcasting platforms allow the listeners to take a look at your content, which will provide you with an idea of whether they’re interested in the content. The chance to receive feedback about it is restricted, and you might be able to ask your listeners to write reviews on your podcast. But this isn’t so with YouTube. It’s an interactive platform where creators or YouTube subscribers can connect more personally.

Your actual YouTube subscribers can leave comments that provide feedback to the podcast you have posted on YouTube and reveal what they think about it through likes or dislikes. Additionally, it gives you the chance to engage and interact with YouTube subscribers to interact with them and build a personal relationship with your listeners.

A platform that can accommodate all kinds of content

People visit YouTube to stream content because the platform offers diverse content from which people can take pleasure. If you’re interested in entertainment, gaming, comedy or beauty, or even animals – they’ll discover something on YouTube that will appeal to them. This makes it a fantastic way to connect with your target audience. Some people might not be attracted to listening to a lengthy podcast right now, but they might be interested in visual elements to go along with the content. Podcasts are also a great way to talk about more serious topics on YouTube and connect with your intended viewers.

Meta-data in your YouTube podcasts may boost your search engine rank.

YouTube videos need you to include appropriate titles descriptions, tags, and tags. Meta-data that is keyword-rich for YouTube podcasts can optimize your videos, resulting in a higher ranking in search results. Google gives preference to visual content; therefore, it’s more likely your YouTube podcast will be viewed more quickly when you search for results. A well-constructed meta-data will also mean that your video will be listed in the recommended videos section, which allows users to find your video easier on YouTube.

Analytics tracking becomes simpler and more useful

The data you can obtain about what your podcasts are doing on podcasting platforms is not as extensive. On YouTube, the analytics are detailed and accessible. You’ll look at:

  • What is the number of YouTube views the video has received?
  • Which of the videos did better in terms of watching time and retention of the audience?
  • Demographics of the audience like age, geographic distribution, and gender
  • How did people discover your show, whether via direct searches or recommended videos, or external hyperlinks

These detailed statistics will provide you with a clear picture of what’s going correctly and let you make adjustments to your content in line with what’s helping keep your YouTube subscribers engaged.

You can make money from ads.

You can incorporate ads into your podcasts that you upload to YouTube and earn income as you see business growth. This is why YouTube is the ideal platform to earn money and make money from your podcasts.

It can assist you in protecting your content.

On YouTube, You’ll also enjoy greater protection from the original content. Using Content ID as a copyright owner can remove all unique content you own that is illegally made use of. This protects you from getting your content took away and others profiting from it. You’ll also be able to duplicate strike content that is identical to yours and make money from it by using YouTube podcasts.

Ways to use podcasts on YouTube

Below are some of the ways you can utilize Podcasts available on YouTube:

Make your audio files available on YouTube.

This process included converting your audio file to a video by adding a static image in the background. It is possible to use graphic designs available on Canva or other sites to include essential details like your logo and your brand’s name, name, URL of your website, and additional information you wish your audience to be aware of when they listen to the podcast.

Although this is a viable alternative for uploading your audio files onto YouTube, it’s by far the most ineffective option. Most people don’t want to simply look at a display with an image while the music plays in the background. If you decide to adhere to this method in your YouTube audio, you could notice your engagement rates falling.

Make use of a “talking head” video and display your guests how to interact on the screen

Another method of uploading podcasts onto YouTube is to record yourself while you listen to the podcast and then upload them onto the YouTube channel. You can speak directly into your camera or take a recording in the location where the podcast is happening. Whatever you choose to do, it’s important to ensure that you’ve got the proper equipment to do it. This includes having top-quality recording equipment like cameras that are good tripods, a camera stabilizer or tripod, a microphone to capture the sounds clearly, or even equipment for post-production that allows you to modify your content.

The same face of one person could become boring for YouTube subscribers, and you could make use of services that permit you to change between your face as well as the faces of people you’re talking to on the podcast. This can provide a welcome change that will appeal to YouTube subscribers and make the video more entertaining.

After the podcast has been recorded, content It’s important to look over the recording and correct any pauses or mistakes so that the result is a smooth and fluid audio recording for your Podcast.

Post short video clips from podcast episodes.

It is not necessary to post your complete show on YouTube. You can take advantage of the popularity of YouTube and use it as a marketing instrument to get users towards downloading your shows and then listen to each episode via the platform for podcasts. Your podcasts’ short, entertaining clips can guide the YouTube subscribers to the complete podcast. You can also create excitement about releasing a new episode by making several short videos for YouTube.

Conclusion

I didn’t believe you’d have as much to gain by uploading podcasts onto an online video streaming platform like YouTube, did you? Now you are aware. Integrate YouTube podcasts within the YouTube marketing plan and see your channel gain greater genuine YouTube subscribers and YouTube views to help boost the growth of your business.

Charles

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