Every business needs to attract enough customers to make a healthy profit. The translation business is no different. A mix of skills and expertise are essential to run a successful marketing translation company. Successfully marketing the translation services of your company should involve the following steps:
1)Video Marketing on Youtube
With millions of daily visitors, Youtube offers extensive coverage and brand exposure to the average business. Many advertising campaigns run generic texts and unappealing visual content. Youtube provides the opportunity to distinguish a company from its competitors. A short, thrilling advert about translation services is more likely to persuade potential customers than run-of-the-mill adverts.
It’s relatively easy( and inexpensive) to make your advertisement video about your translation services. Alternatively, hiring a low-cost videographer can go a long way toward making your advertisement video look more professional.
2)Marketing Using Google AdWords
The creation of Google AdWords as an advertising platform has immensely optimized online advertisement, making it the premier marketing tool for many business ventures.
It’s as simple as creating a Google AdWords online campaign and defining your search keywords. You also have to define your campaign funding parameters and then set your maximum bid for every keyword.
As soon as you launch your advertising campaign, anyone searching for the key phrase “online translation service” may find your business listed in the google search directory.
Google AdWords also has a feature that enables a thorough search that targets specific parameters like gender, age, geographic location, among others. These advanced search features assist Google AdWords in focusing its search parameters to a high degree of accuracy.
The goal of any advertising campaign is to gain as much public exposure as possible. The budget allocated to such an endeavor is worth it. Bidding a higher amount of money on a particular keyword will ensure that your website will appear at the top of Google’s search page.
There are parallels between Facebook marketing and using Google AdWords. A Facebook advertisement drive will enable you to reach a large online audience while targeting specific age groups, professions, and specific interest groups. Facebook marketing is inexpensive, allowing for flexibility in your budget. Facebook has a marketing partnership with Instagram. Because of that, it means that your translation services will get enough online exposure on both platforms.
Always remember that most visitors to social media sites like Facebook are there for the browsing experience, not to seek professional services. However, advertising your translation services on Facebook provides exposure that can ultimately solidify your brand name. Therefore, focus your advertising resources on platforms like Google AdWords because of the immediate potential results.
4)Using Print Business Directories
The Yellow Pages and other seemingly outdated business directories can still be a great way to market your translation services.
For specific demographics like those nearing retirement, business directories are still reliable and trusted sources for inquiries about business services.
5)Get Involved in Local Business Events
Every business owner can benefit from attending local networking events. Such events are great opportunities to meet potential customers and other major players in the industry. In this case, promoting your translation services in person can help assuage doubts that customers may have.
6)Sponsor Local Events
Sponsorships may not be feasible at the start of your business. However, once you have generated enough business, become a sponsor of a prominent business gathering in your area. Such events usually attract delegates and other top business people. Many of them may require the services of your translation company.
7)Discounts for New Clients
Few things impress customers like offering generous discounts and special offers. You can incentivize your existing clients by offering them reduced rates for your translation services if they help bring new clients. You can also encourage your clients to provide testimonials about your translation services. Assuming those clients are pleased with your services, they will give glowing testimonials that will help to bring in more business.
8)Offer Affiliate Commission
You can encourage more advertisements for your translation services by including affiliate commissions as part of the deal. Remind your existing clients about the perks of helping to bring new business to you.
Creating awareness about your translation services will be lucrative in the long run. Endeavor to create great content in the form of magazines or blogs. Potential new clients will appreciate the efforts you make to educate them. Sometimes the right piece of information is all that a prospective client needs to seek your services.