If you’ve just booked your ticket (or are this close to doing it), welcome , you’re in for something genuinely unforgettable. ABBA Voyage isn’t just a concert. It’s a tech-powered, emotion-packed spectacle, and if it’s your first time going, a bit of planning goes a long way.
This guide is for anyone heading to ABBA Voyage for the first time , whether you’re a lifelong fan or just going along with someone who is. We’ll cover everything: what tickets to buy, where to sit (or dance!), how to get there, where to stay, what to bring, and how to make the most of it without overspending or stressing.
Let’s get you ready to have the time of your life , without wondering, “Wait, where even is the arena?” an hour before showtime.
ABBA Voyage: Tickets & Seating Options
The ABBA Arena isn’t huge, but there are several ways to experience the show , and your ticket choice really shapes your night.
You’ve got a few options when it comes to tickets. The classic choice is a seat in the auditorium, which wraps around the front half of the stage. It’s tiered, so even if you’re not right up front, your view’s still solid. Then there’s the Dance Floor , a standing section directly in front of the stage where the energy is high and dancing is pretty much guaranteed. If you’re celebrating something (or just feeling fancy), the Dance Booths offer a more private, VIP-style experience with room to sit, stand, and groove with your crew.
Prices vary. Standard seats can start from around £38.50, while Dance Floor tickets tend to be more like £55 and up. Booths, as you’d expect, cost more but give you the best of both worlds. If you’re heading there on a weekend or during holidays, book as early as you can , prime spots go fast.
Not sure where to sit? Here’s the general vibe:
- Blocks A–E: closest to the stage, great for feeling immersed without having to stand.
- Blocks F–K: further back but still a clear view , good if you’re on a budget.
- Dance Floor: electric energy, standing only, right in front of the action.
- Dance Booths: ideal for small groups who want a little space and comfort.
Want to see the views from specific seats? SeatPlan has real fan photos and reviews that can help you decide.
And if you need accessible tickets, the arena has step-free seating, wheelchair spaces, and companion tickets , but book early, those go quickly too.
The ABBA Arena: What to Know Before You Go
Let’s talk about the venue. ABBA Arena is a purpose-built space just for this show. It’s located in East London, right next to Pudding Mill Lane DLR station, and part of Queen Elizabeth Olympic Park. That means it’s easy to get to and feels surprisingly intimate for something so high-tech.
It holds around 3,000 people, but the layout is clever , it never feels too crowded. Whether you’re dancing at the front or relaxing in the back, the sound and visuals reach you.
Inside, you’ll find a few bars and food stands (prices are about what you’d expect for a London show , not terrible, but not cheap). There’s also a good-sized merch area where you can pick up everything from T-shirts to disco-ball keyrings. Toilets are modern and plentiful, and there’s a cloakroom if you’re bringing a coat or bag.
Doors usually open 90 minutes before showtime, so get there early if you want a drink, a snack, or a less chaotic entrance.
Where to Stay
If you’re coming from out of town, it’s worth staying nearby. One of the most convenient options is The Stratford Hotel, which offers an official ABBA Voyage package. Read the SeatPlans guide to The Stratford Hotel to get more info. You’ll get perks like breakfast, a room upgrade (if available), late checkout, shuttle transfers to the arena, and 20% off food and drink. Rooms often start from around £168 a night depending on the season.
Want other options? You’ve got a few solid choices in the Stratford area:
- The Gantry London – Mid-range and stylish, with prices starting around £139.
- Premier Inn Stratford – Great if you’re on a budget. Simple, clean, and walkable to transport.
- Moxy London Stratford – A bit trendier, good value, and close enough to everything.
Not sure how close you need to be? Stratford and Hackney Wick are both great for access, and if you’re happy with a 20–30 minute commute, staying in Liverpool Street or Shoreditch can save you a decent chunk of money.
As always , book early, and try to get a flexible rate in case plans change.
Getting to the Arena (and Getting Home)
Getting there is easier than it looks on the map. The simplest option is the DLR , Pudding Mill Lane station is literally next door to the venue. Coming from Central London? Hop on the DLR from Bank and you’re there in about 20–25 minutes.
If you’re coming via tube, Stratford Station is your best bet. It’s on the Central, Jubilee, and Elizabeth lines. From there, it’s about a 15-minute walk or a quick DLR ride to Pudding Mill Lane.
Post-show, things can get busy, but the queues usually move quickly. If you’re trying to grab a cab or Uber, just know traffic outside the venue can be a bit of a mess right after the show ends , give it 10–15 minutes and you’ll avoid the worst of it.
What to Pack & What to Expect
You don’t need to bring much, but here’s the short version: dress up if you want to, but dress smart. Plenty of people go full sequins, flares, and glitter. But you’ll also see jeans, trainers, and cozy jumpers. Whatever you wear, make sure your shoes are comfy , especially if you’re on the Dance Floor.
Bags have to be small (no bigger than 40x30x20cm), and there’s a bag check at the door. Photos and videos are fine before and after the show, but not during , and staff will gently remind you.
The show runs about 90 minutes, no interval, and it’s non-stop. You’ll see the ABBAtars (hologram-style ABBA performances), a live band, dramatic lighting, immersive sound , it’s seriously impressive. The emotional high hits hard, especially during songs like “Dancing Queen” and “The Winner Takes It All.”
After the show, you’ll exit into a crowd, but don’t worry , the area clears pretty quickly. If you’re hungry, head to nearby Stratford Westfield (open late) or wander to Hackney Wick for pubs and casual eats.
Quick Recap:
So, to wrap things up:
- Decide your ticket vibe: seated, Dance Floor, or Booth
- Use SeatPlan to scope out the best seats and views
- Book hotels early (The Stratford = closest with perks)
- Take the DLR to Pudding Mill Lane , it’s the easiest route
- Arrive early, wear comfy shoes, and bring a small bag
- Don’t overthink it , show up ready to sing, dance, and enjoy
ABBA Voyage is one of those rare shows that really does live up to the hype. Whether you’re front row on the Dance Floor or tucked into a seat with a great view, you’ll leave buzzing. Now you’ve got the essentials , go make it a night to remember.
