Keywords are the foundation of Etsy’s search and are required to reach the millions of shoppers who visit the site in search of that one-of-a-kind item.
You won’t receive traffic from Etsy if you don’t have keywords that buyers are looking for, no matter how hard you worked. That is the reason we made this detailed guide for you. It teaches you how to use a tested keyword research strategy that you can readily modify to your Etsy shop’s needs using Etsy Keyword Tools.
EtsyHunt is an all-in-one tool for sellers to analyze handmade marketplaces and improve their stores. To power keywords research, EtsyHunt offers a great Etsy toolkit for Etsy SEO, including Etsy keyword tool, Etsy listing optimization, and Etsy reviews management. Enter a keyword or product, the Free Etsy keyword tool will show you relevant Etsy keywords, as well as top 100 listings analysis.
You’ll discover how to search and identify the proper keywords for your listing in this article, as well as how your title, tags, categories, and qualities can help your listings appear in relevant Etsy searches.
We’ll discuss the following:
- The fundamentals of Etsy keyword research
- How do you come up with keywords for your listing?
- Choosing the best keywords
- Using keywords in your listings is a good idea.
Basics of Etsy Keyword Research
Before diving into the technical details of Etsy keyword research, let’s make sure we know the basics.
What exactly are keywords?
The words and phrases that you type into the search bar are called keywords. Search queries are another name for them. On Etsy, a keyword is a phrase that a shopper types into the search bar while seeking a certain item.
What is Etsy keyword research, and how can it help you?
The process of knowing the terminology buyers use when searching for your products on Etsy is known as Etsy keyword research. It helps in the identification of search terms with high demand and low competition, making it much easier to rank and generate traffic to your listings. Analysis, comparison, and prioritization of the finest keyword are all part of the process.
Why do you need Etsy keyword research?
Keyword research is key since it helps in your discovery by Etsy shoppers. When a buyer types a search term into Etsy’s search bar, the search algorithm collects all listings with keywords that match the consumer’s query. If your listing is a good match, it will be seen at the top of the search results.
You can find out what search terms customers are typing into Etsy and use these in your listings to increase traffic to your products by doing keyword research.
It also helps in the answering of questions such as:
- How difficult is it to get a good ranking for this term?
- How much traffic can this term generate for me?
Choosing keywords for your marketing
To begin creating keyword ideas for your listings, consider how potential shoppers would look for your product. Then, you can apply a range of techniques to broaden and enhance those concepts and find new keywords for your product.
We’ll go through four approaches in this part to help you find potentially profitable keywords for your store:
1- Using Etsy Suggests, finding “seed” keywords
2- Observing the keywords that your competitors employ
3- Using tools for keyword research
4- Keywords that serve as “seeds”
- Make Use Of Etsy’s Suggestions
When you start typing a search term, Etsy suggests items that other people are looking for. This is a free Etsy keyword tool in and of itself, and it’s a good strategy because it shows you what people are looking for on Etsy.
By typing your seed keyword preceded by other letters of the alphabet, you can broaden the list Etsy provides. When you type in “leather bags,” for example, you’ll get a whole new list of possible keywords. It will provide you with a large number of keywords, from which you can choose that fits your product.
- Look at the keywords that are in the competition
A good keyword research method is to look at similar listings to the one you’re selling. Remember that you must know your competitors. It will allow your keyword listing from the planning phase to become successful. You just have to type one of your seed keywords into Etsy and see who appears at the top first.
Finding competitors who have the tag “Bestseller” is a good idea. Keep track of these keywords in the titles of these listings.
Etsy’s search algorithm is influenced greatly by the words at the start of titles. This means that the major keyword a listing is targeting and ranking for is generally the first two or three words.
Finding out the keywords bestsellers use is a smart thing because these keywords are in high demand. We know that shoppers on Etsy are looking for these keywords because they have a proven history of sales.
On Etsy, you could view the tags a listing used by sliding down to the bottom of the page. However, currently, Etsy has deleted this option. You’ll need to utilize a third-party tool such as the Alura extension to find out the tags a listing is currently in use.
It allows you to view the tags that a seller has placed on their listing. This can be an excellent source of inspiration, especially for top-selling items.
- Make use of keyword research tools
Exploring your competitors for keyword ideas will offer you an insight into what customers want and provide you with several new ideas. You must, however, choose terms that your competitors are overlooking.
You’ll need to understand how to use keyword finder tools for this. What are the functions of these tools? The user enters a seed term and the tool gathers keyword suggestions from its target database. Some keyword finders are particular to Etsy, while others aren’t.
Top Etsy keyword tools:
Being an Etsy seller, a decent Etsy keyword planning tool will allow you to utilize the best tags giving you the highest chance of making sales.
The fact is that the majority of the tools discussed here aren’t only for Etsy keyword research. They also enable you to rank higher in Etsy searches by performing a variety of additional advanced functions.
- Sale Samurai
It is the best Etsy keyword research and searches engine optimization tool. It can benefit you in locating the most popular terms for your listing.
You may also use this tool to discover more about unsuccessful Etsy listings. To start performing well in local Etsy searches, you only need a few simple keyword modifications.
- Keyword Tool Dominator
You may run two free keyword searches in a day with the Etsy keyword tool dominator.
Type your seed word into the search field, and hundreds of Etsy tags will be generated for your store listings.
It prioritizes the results based on relevance and search volume and does not include a keyword competition indicator. It’s an excellent approach to start practicing targeted keywords for those on a tight budget.
- Merch Titans
This simple program allows you to “easily generate top Etsy tags. Among the free Etsy keyword tools, you will have to register and verify your email address before you can use it.
Once you’ve enrolled, you can type in a seed keyword, such as ‘leather bag,’ and it will generate 100+ tags as well as the relative frequency in current listings.
It is a very straightforward tool. Because no further information is provided, such as search traffic, rankings difficulties, or CPC, it is only of limited utility.
In conclusion, tips will help you optimising your Etsy store. It’s important to remember that ranking your listings requires patience. Do your study, choose the correct keywords, improve your listings, and finally your sales will rise.