eCommerce websites are under constant pressure to increase their search engine visibility and web traffic. However, many of them make common SEO mistakes that can hurt their ranking and visibility. In this article, we will discuss six of the most common SEO mistakes made by eCommerce websites, and how to avoid them.
1. Not Optimizing Product Pages for Target Keywords
One of the most common SEO mistakes made by eCommerce websites is not optimizing their product pages for target keywords. Many eCommerce website owners believe that they can simply rely on their product descriptions and titles to rank for relevant keywords. However, this is not the case.
In order to rank for relevant keywords, eCommerce websites need to optimize their product pages for those keywords. This includes adding the target keyword to the page title, header tags, meta descriptions, and body content.
2. Avoiding Digital PR
Avoiding digital PR is a common mistake e-commerce websites make. Lee Dobson from Bulldog Digital Media told us “many are under the impression that only big companies with large marketing budgets need to invest in digital PR. However, this could not be further from the truth. The truth is, digital PR can be extremely beneficial for even small e-commerce sites.”
Digital PR is a great way to increase awareness of your brand and products online. It involves outreach campaigns targeted at potential customers and influencers through social media, content marketing, press releases, and other methods. With the right strategy in place, you can reach new audiences and get them more engaged with your business. Furthermore, if you have a positive presence online it can improve your reputation and boost customer trust in your brand.
3. Not Creating Unique Product Descriptions
Another common mistake made by eCommerce websites is using the same product descriptions across all of their products. Many website owners believe that using the same product description will save them time and effort. However, this is not the case.
Using the same product description across all of your products will actually hurt your SEO efforts. This is because search engines will view your website as being unoriginal and duplicating content. As a result, you will likely see a decrease in your search engine rankings.
4. Not Using Product Images and Videos
Another common SEO mistake made by eCommerce websites is not using product images and videos. Many website owners believe that they can simply rely on their text-based product descriptions to rank for relevant keywords. However, this is not the case.
In order to rank for relevant keywords, eCommerce websites need to use product images and videos. This is because search engines view websites that use images and videos as being more user-friendly and informative. As a result, you will likely see an increase in your search engine rankings.
5. Not Optimizing Category Pages for Target Keywords
Many eCommerce websites make the mistake of not optimizing their category pages for target keywords.
Many website owners believe that they can simply rely on their category names to rank for relevant keywords. However, this is not the case. In order to rank for relevant keywords, eCommerce websites need to optimize their category pages for those keywords. This includes adding the target keyword to the page title, header tags, meta descriptions, and body content.
6. Not Creating Unique Category Pages
Another common mistake made by eCommerce websites is not creating unique category pages. Many website owners believe that they can simply rely on their product pages to rank for relevant keywords. However, this is not the case. In order to rank for relevant keywords, eCommerce websites need to create unique category pages.
This means that each category page should be optimized for a different keyword. Additionally, each category page should include unique content that is not found on any other pages of the website.
Avoiding these common SEO mistakes will help you improve your search engine visibility and web traffic. Please keep in mind that SEO is a long-term marketing strategy for your business. This means that you will not see results overnight. Instead, it will take time and effort to see a significant increase in your search engine rankings and web traffic.
