Learn how to scale your Amazon business and gain the best results with five simple yet effective tips. Keep reading to know what they are!
In 2021, Amazon is reported to earn as much as $638 million on a daily basis. This impressive number indicates how profitable the world’s most popular e-commerce platform might turn out to be for retailers. Therefore, in recent years, a significant portion of businessmen are flocking to the website, hoping to have their share. But few of them manage to transform a small start-up into something more sustainable in the long run.
Are you struggling with the same problem? If so, then the article below is for you! Let’s have a look and find out about the most efficient approaches on how to scale your Amazon business.
While it is true that you need a few unique, best-selling products to establish brand awareness towards customers, it never kills to have more options available. Sponsored Brands video When being offered a wide range of choices, visitors are usually tempted to buy more than they originally planned for.
As a result, you can subtly expand the revenue when the orders keep doubling or tripling. Furthermore, more customers mean your store benefits from a stronger sales record, which will be taken into account by Amazon’s A9 when it calculates the ad ranking. So which kind of products should be added to your current listings?
- “Sponsored products related to this item”: In this field, you will see several ad-attributable products that somehow tie to yours. If you sell ping pong tables, your competitors may sell ping pong paddles and run their ads on the platform to attract your shoppers.
- “Customers who bought this item also bought”: This field gives suggestions on different items that usually go in the same order. Some of the recommended products belong to the same category, while others do not. Make sure you scan through the list and pick out what fits best with your brand.
- Sub-categories: Amazon arranges their sellers into main categories (like Arts and Crafts, Baby, Computers, etc.) Each group consists of smaller, more specific branches that can be traced back to the original classification. For example, under Beauty and Personal Care, you will find Hair care, skin care, makeup, oral care, etc. Pick a particular subsection and explore what it has to offer.
- Competitor’s store: Checking out what your rivals are doing is a smart move if you want to see whether they are having an edge over product diversity. Look through their entire listings and narrow down a few items that your store does not have. From there, evaluate the references of buyers by looking at the reviews and the number of units sold. If a certain object seems to be a favorite, find a similar but higher-performance variant and put it on display on your landing page.
Relying on organic traffic and sales is not enough if you truly want to expand the size of your business. Even the most common brand names on Amazon have to organize and run ads to ensure the highest visibility and earn more clicks.
Thus, set aside a budget for your marketing plans and outsource a trustworthy Amazon marketing agency to handle the work. You do not have to launch ads all around the year. But at least, on shopping seasons or other special occasions (new arrivals, promotions, etc.) make sure the target audience is aware of your services.
Amazon is more than willing to support their sellers with going international, and it is exactly what you should do if you have the capacity. Users from many developed countries (Japan, UK, Germany, etc.) have a soft spot for buying things from Amazon, which presents a lucrative opportunity for those willing to jump at it.
Kick things off by doing brief research of customer behaviors and what they are most likely to be interested in. Then, check out the delivery options and estimate the time and cost needed to transfer goods across the globe. If executed flawlessly, you can expect a much broader stream of money coming in.
When customers first visit your landing page, you have to create a positive impression right away. Here, the most cost-saving yet productive solution is to optimize the listings. By striving for the most suitable keywords that relate to what customers are seeking and creating highly readable content with appealing images, you are gently showing that your store is worth a try. People are more inclined to seal the deal if they come up with a landing page that appears neatly categorized and informative rather than a messy one.
Furthermore, how your listings function also contributes to the algorithms when Amazon runs its standard test on ranking. The better they are, the more chances you have of pushing your products up the first or second result page when users type in a particular term.
You cannot possibly expand the store if the inventory fails to keep up with the changes. For example, you are determined to attract more conversions to an item, and you run many ads to draw in new buyers. However, the stock is not enough to fulfill all the orders. Naturally, your reputation will fall behind. So before stepping up the game, confirm that your inventory is fully prepared for an influx of new purchases.
When it comes to scaling your business, the workload required is enormous and can be daunting sometimes. So why not ask for help from professionals to make sure everything is panning out according to plans? Here at olifantdigital.com, you will receive tailored advice on how to take care of your Amazon store. Everything from overall management to launching sponsored content is to be taken care of properly. Check it out now and see for yourself!