App descriptions are important for the purpose that they are descriptions of benefits, features and key performance indicators of your application. Without the description, you cannot show your application or in other words you cannot persuade people to buy your product. For this reason, it is important that you write the app descriptions with utmost care and research. So, they can persuade people to buy or download your application.
There are methods that can help you write persuasive app descriptions. We list 15 best methods to write app descriptions of your product or application.
1. Start with a bang
The first few sentences of your app description are crucial. You need to grab the reader’s attention and make them want to keep reading.
One way to do this is to start with a strong opening line that makes a bold promise or sets up an intriguing question.
We would also like to mention a free tool that helps you find plagiarised phrases and opening sentences. The tool is named as Copy Checker, it helps in detecting plagiarism.
2. Use keyword-rich phrases
Your app’s keywords are important not only for ranking in the app store, but also for helping potential users find your app.
Include relevant keywords throughout your app description, but don’t stuff them in.
Use them naturally and make sure they fit with the rest of your content. You can also use a plagiarism checker to find out used keywords in content present on the internet.
3. Focus on benefits, not features
When you’re describing your app, it’s tempting to list off all of its features. But resist the urge! Instead, focus on the benefits users will get from using your app.
What problem does your app solve? How will it make users’ lives easier or better? That’s what you should be highlighting in your app description.
4. Use persuasive language
Your app description is a chance to really sell your app and persuade potential users to give it a try. So don’t be afraid to use persuasive language throughout your copy.
Some words and phrases that can be effective in persuasion are “you”, “imagine”, “discover”, “transform”, and “now”.
5. Be clear and concise
When it comes to writing an effective app description, less is definitely more. Keep your copy clear and concise, so readers can quickly understand what your app is all about.
Avoid long, run-on sentences and unnecessary words. Be clear, straightforward, and to the point. Also, you can use a free plagiarism checker to make sure that your app description is without any plagiarism.
6. Use simple language
Your app’s description should be easy to read and understand, so use simple language throughout. Avoid technical jargon or complicated terms that users might not know.
Instead, opt for a more conversational tone that anyone can easily follow along with.
7. Write in the active voice
Writing in an active voice is persuasive as it gives attention to the character, not the action. So, readers can relate to what is written and find it authentic and reliable. Therefore, to gain users and persuade them, always use active voice in your text.
8. Use strong verbs
Strong verbs are the mark of a good writer. It shows that the writer has an in-depth knowledge of their field. Strong verbs are also important because they portray the picture exactly. So, for you who is writing app descriptions with intent to sell, use strong verbs in your language.
9. Tell a story
Stories are a powerful way to connect with readers and persuade them to take action. So if you can work a relevant story into your app description, do it!
Your story doesn’t have to be long or complicated. Just a few sentences about how your app has helped or improved someone’s life can be enough.
10. Use images and videos
Images and videos are a great way to supplement your app description and give potential users a better idea of what your app is all about.
Make sure to include high-quality images and videos that showcase your app in the best light possible.
11. Add a call to action
Your app description should include a strong call to action (CTA) that tells readers what you want them to do next.
Some effective CTAs include “download now”, “try it for free”, and “sign up today”. Be clear and concise in telling readers what you want them to do, and make it easy for them to take action.
12. Use testimonials and reviews
If you have any positive reviews or testimonials from happy users, be sure to include them in your app description. These can be a great way to show potential users that your app is worth trying out.
13. Offer a free trial or discount
People are more likely to try out your app if they don’t have to risk anything upfront. So if you offer a free trial or discount, be sure to mention it in your app description.
This can be a great way to persuade people who are on the fence about your app to give it a try.
14. Use keywords
When you’re writing your app description, it’s important to include relevant keywords that potential users might be searching for.
This will help your app show up in search results, and it can also help people find your app more easily.
You can use plagiarism checkers and other words that match with the content of your website as a keyword phrase to increase your search engine visibility.
15. Proofread your copy
Last but not least, make sure to proofread your app description before you publish it. This is especially important if you’re using English as a second language.You can also use multiple tools to check the plagiarism and grammar of your descriptions. It is due to the reason that Google will not rank your application if its description is plagiarised.
So in this case you can take the help of an online tool which is available and is very accurate. The tool is copychecker.com. It comes with a rephraser and plagiarism checking. That will help your description to be error free.
A few rounds of proofreading can help catch any mistakes or errors in your copy. So take the time to do it right!
Conclusion:
These are just a few tips to keep in mind when you’re writing your app description. By following these tips, you can create an effective description that will help sell your app and persuade potential users to give it a try. help catch any mistakes or errors in your copy. So take the time to do it right!
