Web design isn’t only about the website’s appearance. It goes beyond the aesthetic appeal. Several factors are taken into consideration in creating a website that stands out. It’s easier with the help of web design Austin experts for companies located in the area. They will consult with the company before finalizing the web design. Here are ten important things to know regarding web design.
1. Functionality matters
The first thing to consider is functionality. It’s not only about how good the page looks. It should also be easy to use and navigate. Finding the right information shouldn’t be a problem. Keep the website simple but appealing. Use the website first and see if there are no issues during testing. Changes are necessary if there are functionality issues.
2. The design should accommodate people with disabilities
The website should be inclusive. It means that even people with disabilities shouldn’t have a hard time using it. Choose the right colors and font. Allow a keyboard-only option for people who can’t use the mouse. Use subtitles and descriptions to make it easier for people with disabilities to use the website. There are other rules to help make the website compliant with the law.
3. Responsiveness is a must
Having a responsive website is not just an option, considering that most people use their mobile phones to look for information online. Having a responsive website means there are no problems when using it with any device. The text and images are clear. The website also loads quickly.
4. Understand the use of keywords
Keywords are critical since they play a role in SEO. After creating the website, it should have a robust online presence. It will only happen when the page appears first on Google. By optimizing the right keywords, it’s possible. The chosen keyword must appear a few times within the website. There are keyword search tools that help decide which ones to use.
5. Quality content remains a priority
While several elements play a role in designing a website, it’s still about content. The website is for human readers. They need to feel convinced that the company is reliable. It only happens if they read top-quality content. Make sure it’s easy to understand, unique, and well-researched. It’s another reason to work with a web design company. Apart from the general design, these agencies also have experts who can help write the best content.
6. Video content is a necessity
Speaking of content, the focus should be on the use of videos. They could go viral. When the company succeeds in creating the best videos, more people will know what it offers. Videos are short, creative, and entertaining. These videos aren’t necessarily for advertising purposes. The goal is to entertain the viewers or make them feel the business is an industry leader. They also have a reason to revisit the website after seeing these videos.
7. Be wise in choosing pictures
Apart from videos, pictures are also essential in web design. Be cautious in choosing the right photos. Avoid using stock images since they don’t appeal to anyone. They look boring too. Instead of using generic pictures, use real people as models. They’re relatable, and potential customers will feel convinced that the products worth buying.
8. A secure website is essential
No one wants to open a website and fear security threats. Viruses, malware, and spyware can lead to identity theft and other cybercrimes. The company should take steps to make every visitor feel good about opening the website. Google will also punish unsecured websites. They end up getting pushed lower on the ranking.
9. There should be a strong call to action
The call to action button tells the users what to do next. After browsing the content, they should take the next step. The goal is to let them buy the products. Call-to-action buttons play a critical role in increasing the conversion rate. It should be straightforward to understand. It also needs to be on the right side of the website and big enough for visitors to see.
10. Website design updates are necessary
After creating the website, the job isn’t over yet. The next step is to maintain the page. There should be regular updates. People need to see something new if they open the website. If there are issues, they need immediate solutions. Visitors shouldn’t have any problem while navigating the page. For instance, if the page doesn’t load quickly, visitors will leave. They don’t feel comfortable with the website. It also affects the company’s reputation.
It takes time to design a fascinating website that everyone appreciates. Even after succeeding in making one, the job isn’t over yet. Don’t be complacent after seeing good results. The goal isn’t only to make a good website but to make it more visible. Potential customers should feel convinced to buy the products and services. It takes a while, but it’s possible. Again, working with experts can make the job easier.